Mumbai-based D2C fashion brand Freakins, known for its trend-driven denimwear for Gen Z women, has raised $4 million in a seed funding round. The investment was led by Matrix
Jewelbox, a fast-emerging player in the digital jewellery retail space, has raised $3.2 million in a Pre-Series A funding round, signaling strong investor belief in the brand’s
To mark the launch of Veer Hanuman, Sony SAB delivered a marketing campaign that married India’s rich mythological legacy with modern-day digital and on-ground innovations. From
From dark satire to travel inspiration and fashion influence, HBO’s The White Lotus transcended television to become a cultural touchstone. Here’s how smart storytelling, strategic
At Spikes Asia 2025, Indian creativity took center stage, with campaigns that blended innovation, cultural relevance, and purpose-driven storytelling to earn accolades across multiple categories. Among
Meesho, one of India’s fastest-growing e-commerce platforms, has launched its new campaign, ‘Shopping ki Power,’ aimed at encouraging first-time online shoppers to confidently embrace digital shopping. The